While this was a venture capital start-up using lots of internet "new money." Imagine what people of lesser means could do if they could start their companies off the carcasses of GM and Chrysler on the cheap:
Tesla Motors is already producing electric cars. Apparently really good electric cars. And they are using market segmentation to their benefit, instead of trying to appeal to the least common denominator and pleasing no one like the VOLT is almost guaranteed to do.